Million Dollar Emails

Review Of Million Dollar Emails

Quick Summary

• PDF format eBook
• Contains basic background info (and some good tips) on opt-in email marketing.
• Contains a large amount of material about successful email marketing campaigns (including sample emails).
• Resell Rights included as a bonus
• Overall rating - Highly Recommended
• Visit web site for more information

Review

1. About 20 pages explaining the basics of email marketing (along with a few good tips) - much of which is reprinted articles various article by various marketing "gurus" such as Mark Joyner and Jim Daniels.
   
   
2. The bulk (and main value) of the book consists of various email messages organized by topic such as Acquiring New Customers and Subcribers, Endorsement Emails, Joint Ventures, etc.
   
   These emails are real marketing emails that have been tried and tested in the real world - and each comes with useful background information which places them in context, and in many cases explains the thinking behind the email.
   
   While I think many readers will tend to skip read the emails, I think that would be a mistake. Some contain excellent examples of copywriting and the art of persuasion - ideas that you can learn from.
   
   
3. Finally at the end of the book is a resource section, that includes some links to online resources, plus two brief bonus sections. The bonus sections contain respectively "101 Best Email Subject Lines" and a checklist for you to use before sending out marketing emails.
   
   Given the shortness of the bonus sections, I think many readers might not realize their true value. But, based on the number of emails that I receive with bad subject lines, or other basic errors, I think this is handy info to have.

• I am not personally a big fan of reading PDFs on the computer screen (I find it awkward with too much zooming in and out), but the eBook prints nicely when I tried it.
  
  
• One feature that is handy (that not many PDF eBooks have) if you do want to browse the eBook on your computer, is the author has set up properly labelled bookmarks, which allow you to jump (in the Acrobat viewer) directly to named sections of the book.
  
  
• The copyright date on this eBook is 2001.
  
  I haven't checked every hyperlink in the eBook, but I suspect that it's possible that some of them may lead to web sites that no longer exist.
  
  However, it would be a mistake to regard this as "out of date". The fact is it contains a vast quantity of information, and numerous examples of good email marketing and copywriting - and that information is essentially timeless.

Conclusion